De Beers Group Shares Insights On Demand For Natural Diamonds and Evolving Consumer Perceptions of LGDs

LONDON, March 25, 2021 /PRNewswire/ — Despite the challenges experienced in 2020, US consumers expressed strong demand for diamond jewelry throughout the fourth quarter of the year, outstripping demand for other luxury categories and apparel, as they sought out purchases with emotional meaning and enduring value, according to De Beers Group’s sixth Diamond Insight ‘Flash’ Report, published today.